Commercialize

Realizing Return on Innovation Investment


Many innovative products and services have failed after launching. The Segway, a two-wheeled, self-balancing scooter, didn’t live up to its inventor’s hype. New Coke was a flop primarily because of lack of consumer insight. In the service industry, the failure of a new restaurant, store or other business hardly makes the headlines because it’s such a common occurrence.

Innovative ideas need a well-designed go-to-market plan to ensure a successful launch.

COMMERCIALIZE is the fifth and final step in Innovation 360′s 5-Step Innovation Framework. We help you plan a successful launch of your new product, service or business model, and optimize your innovation processes to ensure continuous innovation success.

How to Commercialize New Offerings and Optimize Future Innovations

  • Design a Plan to Launch New Offerings
  • Solicit and Apply Customer Feedback
  • Apply Continuous Innovation to Optimize Your Processes
  • Incubate New Ideas using Intrapreneurship

Without a thoughtfully crafted commercialization plan, you risk making costly mistakes that will alienate customers — customers who are more critical of new products and services than ever before, and have the ability, through the Internet and social media, to spread their dissatisfaction far and wide.

Innovation 360′s experts work with you to craft a Go-to-Market or New Business Model Plan that covers all the bases. After the successful launch of your innovation, we help you solicit and respond to early reviews and customers to make improvements to both your offering and your process.

Our consultants also help you optimize your innovation program using a system for Continuous Innovation. And we demonstrate the benefits of incubating new innovations through a system of Intrapreneurship.

To fully benefit from these activities, we also recommend the Innovation Workshops below, facilitated by our experts:

Find out how to successfully launch your innovative offering and optimize your innovation processes for future success. Call Innovation 360 at +971 4 319 7645 or email us.