Anticipate

Becoming an Innovation Leader


The most innovative organizations seem to have a crystal ball that allows them to see into the future and know what products, services and business models will succeed. Yet, we all know that crystal balls are fiction, and to rely on guesses or luck is too risky.

What is the secret to successfully predicting customer needs or the future of a market?

ANTICIPATE is the second step in Innovation 360′s 5-Step Innovation Framework. By using the many reliable techniques that enable organizations to anticipate future needs, opportunities and trends, we help you identify and plan for innovation opportunities that align with your innovation strategy.

How to Anticipate and Benefit from Innovation Opportunities

  • Develop Foresight to Predict Future Needs
  • Learn to Recognize Global and Industry Trends
  • Identify White Spaces for Innovation
  • Plan for Different Future Scenarios
  • Align Opportunities with Innovation Strategy

Innovation 360 helps you understand the driving forces behind global change that can lead to innovation opportunities. Our experts help you uncover the white spaces, or gaps, in current and adjacent markets, as well as how to plan for the future using techniques like Scenario Planning.

In addition, using tools such as Trendspotting and Customer Insight, we help predict what your customers will want next. We also help you align the new innovation opportunities you uncover with your corporate strategy, to ensure you are pursuing the right ones for your organization.

To enhance your abilities in this area, we also recommend the following Innovation Workshops, led by our experienced facilitators:

Learn how to anticipate and benefit from new innovation opportunities. Call +971 4 319 7645 or email Innovation 360.