Have you ever seen a large boulder rolling down a hill, crushing everything in its path as gravity pulls it inevitably to the bottom? Many times, there is no opposing force strong enough to stop or divert it, and the path it carves may not be ideal.

The same analogy can be applied to new ideas in large organizations.

Once the idea starts rolling, it can take on a life of its own as it moves down a well-worn path and heads toward the finish. Like a runaway boulder, an idea left unchecked as it moves through the development and launch process can be just as destructive.

Taking an idea to market requires major time and resources, and often has a significant impact on the organization’s reputation. You need to make sure that once your idea hits the market, it doesn’t just sit there like a rock at the bottom of a hill.

Idea-to-Market Execution

Given the investment, and all that’s at stake, you need to give your new ideas the best chance at success. Innovation 360′s Idea-to-Market execution provides dedicated and experienced experts for guiding your new idea to market, with checkpoints along the way to ensure the results meet or exceed your expectations.

The Idea-to-Market execution model is designed for large companies and government organizations. Our innovation project management and design experts work with your subject matter experts to refine and validate your idea, then launch your new product, service or business model innovation.

Innovation 360 helps you:

• Align your new idea with your organization’s strategic goals
• Identify and manage internal challenges, including resistance to change
• Design prototypes and/or market tests that validate the idea’s worth
• Solve design issues through an open innovation challenge
• Keep the project on target and moving steadily
• Enhance the idea with value-added innovation
• Develop a unique and innovative go-to-market plan

Idea-to-Market is ideal for many types of innovation projects including:

• New product development
• New service development
• Business model innovation
• Operational (process) innovation

Innovation 360 can help you take your best ideas to market – without leaving a path of destruction in their wake. Contact us today for more information.