(By Vida Rizq and Lotfi Bencheikh, Aflamnah)
On the roof of the world, there is a wise old man who generates ideas and throws to the window just like a dandelion spreading itself thin. Unlike the dandelion, they are endless. These sewn ideas fly everywhere and land on everyone. They respect no colour, no creed, no gender and geography.
This is what I read somewhere. Is this an attempt to explain that ideas are made somewhere unreachable and unattainable? Perhaps it is? But this is a mythical and a visual representation of the origin of ideas.
Ideas are born out of chaos, not a methodical and structured thinking process. They are the results of an electrical and physiological process happening inside the human brain when neurons get excited and started creating new connections and forge new pathways that can lead to somewhere or nowhere. They can lead to ideas or half ideas. If we look at the language we use to describe the process of coming up with a “bright” idea, the moment is fully “charged” with sparks of electricity: albeit invisible to the naked eye. Is this accidental or are we trying to frame an invisible process in flowery language to convey that idea? But what triggers this internal electronic storm inside one’s brain? “Brain storm.” Many things can do that. It can be a word, a colour shade, a shape, a song or a phrase or simply another idea. It can also be the result of a recent or old idea that you thought of, a thought you never finished processing. It can happen while awake or asleep. [Read more...]


September was a great month for innovation articles and blog posts! It’s as if everyone returned from summer vacation full of ideas and thoughts that they had to share (lucky for all of us). Below you will find innovation advice for companies large and small, all curated by the 
“The Egyptian Consumers perception of an Egyptian made invention is not positive if not negative. An Egyptian invention has to climb a steep ride to be given a chance & put into use. In comparison to an international brand the odds of an Egyptian brand or idea succeeding are very low simply due to the fact that one of them is Egyptian. That is not to say that Egyptian Innovation is perfect. Believe it or not the major cause of that is not the international market or demands; it is the Egyptian innovator, executive, and consumer. Each one of these individuals, contribute to this perception with their lack of belief in an Egyptian made innovation.”
Below you’ll find 10 innovation articles from March that are worth a read (listed in date order starting with the most recent). If you know of an article or post we missed, feel free to add it in the comments.

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