Managing the Front End of Innovation with Idea Management and Measurement Techniques
Many organizations limit themselves to incremental innovation — product or service improvements that are limited in scope and often amount to feature upgrades. Few companies pursue value-added innovation, which tend to be easier, cheaper or more sustainable than the competition, not just different. It’s not that companies don’t want to offer truly innovative products and services; it’s that they do not know how to cultivate the best ideas and how to manage the ideas they have.
This 1-day Idea Management and Measurement workshop teaches you how to manage the front end of innovation in three simple steps: Idea Generation, Idea Selection and Idea Management. You will learn how to measure, evaluate, select and develop ideas for new product development and service design projects using proven methods and technology tools for idea and innovation management.
Key Topics
- 3 Simple Steps to Manage the Front End of Innovation
- Going Beyond Brainstorming to Generate Better Ideas
- Collecting and Evaluating Ideas Internal and External Ideas
- Selecting and Scoping the Best Ideas
- Leveraging Current Technology for Idea Management and Measurement
Course Level
To schedule this Idea Management and Measurement workshop, email Innovation 360 or call +971 4 319 7645.
