Go-to-Market Planning for New Innovation Offerings
When you are ready to launch a new innovation, it’s critical to develop a go-to-market plan. A comprehensive go-to-market plan clearly describes the goals of your new product, service or business model and outlines the steps needed to achieve those goals. Just as important, a go-to-market plan helps your leadership team identify key risks to address in order to make the plan become reality. By proactively addressing these risks, you give your innovation the best chance at success.
This 1-day Go-to-Market Planning workshop helps your team develop a well-designed go-to-market plan that addresses the strategy, costs, resources and scope associated with the new innovation launch, as well as the value of your offering to existing and potential clients. In addition, you will learn how to identify the economic, competitive and internal risks associated with the launch, and develop mitigating strategies and tactics.
Key Topics
- Determining Immediate and Long-term Revenue Potential
- Budgeting for Initial and Ongoing Costs and Resources
- Identifying and Managing Internal and External Risks
- Defining Metrics for Revenue, Profit Margin, Market Share and Resources
- Visualizing and Communicating the Go-to-Market Launch Strategy
- Outlining the Specific Tasks for Go-to-Market Plan
Course Level
To schedule this Go-to-Market Planning workshop, email Innovation 360 or call +971 4 319 7645.
