Customer Insight for Innovation and Competitive Advantage
In today’s competitive business world, customer insight is a pre-requisite for innovation and competitive advantage. Any organization, even a non-profit or government, that is committed to developing an innovation culture will put the customer at the center of its business. To do this, you need insight into customers want and need, now and in the future.
In this 1-day Customer Insights workshop, you’ll learn how to identify, collect, analyze, benchmark and apply types of customer insight. By understanding the four lenses of customer insight, you will learn how to uncover unarticulated customer needs, spot trends, challenge the status quo and leverage your organization’s competencies and strategic assets. Practical exercises during the workshop will help you put theory into practice.
Key Topics
- What is Customer Insight and Who is Responsible for It?
- The Four Lenses of Customer Insight
- Benchmarking to Solve for Outcome Expectations
- Customer Insight to Drive innovation
- Customer Insight as a Key Competitive Advantage
Course Level
To schedule this Customer Insights workshop, email Innovation 360 or call +971 4 319 7645.
