Crowdsourcing Methods for Idea Generation
The popularity and availability of the Internet has provided organizations with access to a global network of customers and advocates. By tapping into the opinions, knowledge and creativity of this “crowd,” organizations can glean new ideas for innovation and leverage the expertise of people outside the company.
This 1-day Crowdsourcing workshop demonstrates how to capture and use the power of the “crowd” through social media and online crowdsourcing platforms. You will learn how to apply a variety of crowdsourcing methods to uncover insights and generate innovative ideas from people around the world. You will also learn how to evaluate and manage the many ideas that crowdsourcing generates, and how to align these ideas with your innovation strategy.
Key Topics
- Understanding the Value of Virtual Communities
- Crowdsourcing Success Stories
- Engaging Customers and Prospects on Social Media Networks
- Methods and Tools for Capturing the Voice of the Crowd
- Aligning Crowdsourced Ideas with Strategic Goals
Course Level
To schedule this Crowdsourcing workshop, email Innovation 360 or call +971 4 319 7645.
