Developing Corporate Foresight for Innovation
A successful innovation strategy depends partly on reliable insights about the future. Understanding what customers will want tomorrow, and how global and market trends will shape your industry, both short and long-term, is key to developing corporate foresight for innovation.
This 1-day Corporate Foresight workshop is designed to help organizations use a variety of proven methods to identify trends and predict customer needs. These strategies will help you ensure a forward-looking innovation strategy that leads to competitive new products, services and business models and minimizes innovation risk.
During this workshop, you will learn how to use strategic foresight methods to recognize current behaviors, trends and drivers that you can capitalize on with innovative new offerings. You will also see how to shape your organization’s future by uncovering threats and envisioning future scenarios that could change the way you approach innovation. Finally, you will understand how to incorporate strategic foresight methods into your innovation strategy, and develop a plan for ongoing strategic foresight activities.
Key Topics
- Using Strategic Foresight Methods in Your Innovation Strategy Planning
- Using Strategic Analysis to Identify External Drivers That Affect You
- Trendspotting to Identify Changes in Customer Behavior and Innovation Opportunities
- Uncovering Threats to Your Innovation Strategy using Scanning and Signal Detection
- Employing Scenario Planning to Construct and Plan for Possible Future Scenarios
- Assigning Responsibility for Ongoing Strategic Foresight Activities
Course Level
To schedule this Corporate Foresight workshop, email Innovation 360 or call +971 4 319 7645.
